Betterfly

Launched in 2018, Betterfly could be described as a digital insurance and benefits platform that reward positive actions.

They give organisations a series of flexible benefits such as telemedicine, language courses or discounts and global impact like planting trees, providing clean drinking water or food for children in need.

However, their ambitions have always extended far beyond that.
Certified B Corp, the brand proved its worth in 2022 when they became Latin America's first social impact unicorn.

To go with the new milestones, a rebrand.

brings to life the concept “Power the Good”.

At the heart of the system is a graphic device we call ‘The Energy’ – a representation of the driving forces behind every good action and its impact. It’s a neon glow that shows the power of each small step.

The bold, custom logotype is complemented by lowercase e’s to introduce a handwritten, human touch. The seal - made of a B and F in the shape of a butterfly - reflects digital currency and symbolises what Betterfly is able to achieve–a positive feedback loop of action, purpose and impact.

Meanwhile, the brand voice both honors the action of hard work and celebrates the positive changes.